Users will soon have a updated setting that enables them to cut down on the volume of AI-made media appearing in their timelines. This step comes as the service announced that it now features more than 1 thousand million AI videos.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a global rollout. This advancement comes amid a increase in AI content, spurred by emerging AI video creators.
The Broader AI Trend
It has been noted that almost a tenth of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A considerable share of this content is deemed “AI slop”, a term for inferior, factory-style content that is often absurd or surreal.
Based on user feedback that numerous viewers like content made with AI tools, from AI artwork to science explainers, and we intend to give people the ability to see more or less of that, depending on their own likes,” stated a platform representative.
AI on the Platform
TikTok disclosed that there are presently 1.3 billion videos on its service labeled as artificially created. In total, over 100 mn media items are uploaded to the app every day, making AI-generated material a relatively small portion of its total content library.
User Control Features
Members will be in a position to reduce or increase the level of AI content they see by using the “manage topic” setting in the application and picking “AI-generated content”. Other topics that are already be adjusted under the setting cover news, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s guidelines require content makers to identify “realistic” artificially created content, and it bans dangerous deepfakes of celebrities or critical incidents. Any believable AI video that is not labeled can be taken down under its community policies.
Furthermore, the app will henceforth apply an artificially created label to content made using its built-in AI features, or identified by an cross-platform project for identifying content made by AI. This measure is aimed to deter users from trying to circumvent the tagging system.
Educational Initiatives
The company is furthermore introducing a $2m AI literacy fund for specialists and organizations to develop educational content about ethical AI use. This program will support charitable organizations dedicated to teaching computer science.
Platform Protection
TikTok has supported its content review process, amid debate over plans to make redundant a large number of content moderators in the UK. The company is planning to cut hundreds of positions in its user protection department in London, with trade unions and online safety experts expressing worry that people are being substituted by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content prior to it gets reviewed by staff. The company reported a significant reduction in explicit and harmful content seen by content reviewers over the previous year due to intervention by its automated systems.
It is vital to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is where a significant AI assistance is proving valuable work at speed.”
